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In 2015 Viña Bouchon rebrands as “Bouchon Family Wines”, highlighting the Bouchon family’s heritage combined with a forward thinking attitude that aims to bridge past and future generations in both wine style and design. Above all else the Bouchon family values tradition and wine identity as paramount in their continued vinous legacy.

The Bouchon winemaking story began in 1887 when Emile Bouchon settled in the Colchagua Valley in Chile having moved over from his native Saint Emilion in Bordeaux. Today Julio Bouchon Senior and his children continue this long tradition of winemaking, with an updated look and feel. The vineyards are located in the dry coastal region of the Maule Valley in the Santa Maria Mingre, Santa Rosa, Las Mercedes and Batuco estates with 370 hectares in total, with some vines more than 60 years old. The Maule valley has a superb climate and terroir and helps Bouchon to produce expressive, pure and terroir-driven wines that are excellent value for money.

The current Reserva wines are now branded under the label “J. Bouchon”. These wines capture the best of the Maule valley with expressive and fresh wines. . The Sauvignon Blanc is fresh and crisp with concentrated gooseberry with mango and passion fruit on the finish. The unoaked Chardonnay has tropical fruit flavours, a creamy mid palate and a vibrant acidity. 50% aged for 4 months in oak, the reds have remarkable structure and complexity. The Merlot is ripe and soft with dry plum and red berries and the Cabernet is fruity with spiced plum, herbs and coffee notes.
The Reserva Especial range will be renamed as “Block Series” and is all about terroir as grapes are carefully selected from the best vineyard sites. Under the guidance of newly appointed winemaker Felipe Remirez, the Block Series wines are full of concentration, complexity and finesse. Aged for 12 months in oak, the Carmenère is an elegant yet powerful wine with cherry, spiced plum notes and tobacco complexities. The Cabernet is soft and round with cocoa, tobacco and red fruit flavours.

As a family we have been making wines for almost 130 years and so this is a very special time for us: a new departure from where we have been until now. Together with my children I want to share our new image that conveys the family tradition with a fresh and modern look” Julio Bouchon Sr on the 2015 rebrand

“We believe people want to know exactly where the wine comes from and the faces behind it. This is Bouchon: family and terroir, a story born in France in the XIX century and then continued generation after generation in Chile’s Maule Valley. With these new labels we can now tell our story better – an essential part of who we are as winemakers.”
Julio Bouchon Jr on the 2015 rebrand